Warner presents a clear and convincing account of why fashion on television is important using a range of contemporary case studies that make this serious and scholarly book entertaining and accessible. The book is very timely and will be very useful to scholars working in a variety of fields, television studies, fashion studies, cultural studies and celebrity studies.
Warner presents her own colorful tapestry, historicizing fashion television, documenting the rising cultural profile of costume designers, detailing fashion sequences in iconic programs, and identifying stars whose style and celebrity authorize them as cultural intermediaries.
This comprehensive volume is a welcome addition to the growing body of work in fashion studies, and will be of interest to art and media enthusiasts alike. Drawing on industrial, textual and cultural analysis, she examines how fashion TV forges a range of gendered, ethnic and classed identities.
Carefully chosen case studies underscore fashion's contribution to contemporary American television's increased spectacle and glamour and point to the medium's increasingly prominent role in fashion marketing. This important book provides a thorough and accessible discussion of the complex intersections of fashion and television as industries, cultural practices and as forms of feminine culture.
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