Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies of communication. The history of communication stretches from prehistoric forms of art and writing through modern communication methods such as the Internet. Mass communication began when humans could transmit messages from a single source to multiple receivers.
The Medium of the Mass Media. Kiabara Journal of Humanities 16 2 Every aspect of it including its channels keeps evolving by the year. Despite the controversies that range on whether the Internet is a mass medium or not, the number of its audience members that keeps increasing geometrically by the day makes it undeniably one.
It is a new mass medium and a forceful one too, which has become an integral part of other mass media as well as the media supporting industries- public relations and advertising.
This paper presents the Internet not just as a channel for mass communication like any other technological tool used by contemporary man to transmit public messages rapidly to a large, mixed and anonymous audience, but as a unique mass medium that even stands out as the medium of other mass medium.
The Internet is not only a mass medium but is also a global medium with a potential to reach everyone on the globe. It is also a unique channel for mass communication which has challenged if not altered some of the fundamental and traditional concepts of a Mass communication internet medium.
Introduction - Understanding the Internet The International Network commonly abridged to Internet simply means a global network of millions of computer networks. In other words, it is a network of all computer networks worldwide or plainly a network of networks.
The Internet allows for instantaneous exchange of information to and from any part of the globe. Through its electronic mail often referred to as email for short, instant messaging or chat facilities, the Internet makes it possible for people to communicate with others both at the interpersonal and mass levels of communication.
Data more voluminous than any known encyclopedia can be transferred from one part of the world to the farthest part of the globe at the speed of light. Thus users can download or upload information at a startling speed.
Many people keep daily diaries of their life events and activities on the social media and their friends can partake or react to such posts instantaneously. Not too long ago many communication scholars had problem accepting the Internet as an emerging mass communication medium.
But a critical scrutiny of the features of the classical mass communication media such as radio, television, newspapers and magazines shows the Internet exhibiting the same qualities. Such analysis puts the Internet on an equal platform with the old mass media if not on a higher position.
A look at these attributes will drive home the point.
A medium is said to have a good reach or coverage if it has the ability to expose a large number of people to a given mass media message within a given period. Frequencies restrict the reach of radio and television media to a limited region or territory except if they are enabled by the Internet boundless waves or satellite orbits.
The circulation of print newspapers and magazines depend on manual distribution. This is a strong limitation as newspapers from Nigeria, for example, cannot reach people in even the neighbouring countries through such vehicle —assisted distribution system.
But when enhanced on the Internet, the online version has no boundaries. An electronic newspaper can be accessed from any part of the world where there is an Internet network. The Internet, on the other hand, has the potential to reach everyone hooked up to an Internet- enabled system.
Its services or network can be received anywhere without any restriction through 2 any of the Internet Service Providers ISP. That some people do not have computers or Internet connection is not a weakness of the medium, after all, some people too cannot afford TV sets and therefore cannot receive TV signals.
So the Internet has the capacity to reach a large audience and even a larger audience than some conventional mass media especially print newspapers and magazines. In fact, the Internet is not only a mass medium but is also a global medium with a potential to reach everyone on the globe.
Well, it might be argued that this is not an everyday experience since Charlie Sheen is a Hollywood celebrity who cashed on his existing media popularity. Yet it is an indication of the potential of the Internet to reach a large audience almost simultaneously.
President Obama of America has about Even some individuals who have no previous popularity record have amassed huge contacts on their pages. The point being made here is that the Internet especially through the social networks can boast of a large reach or coverage like other mass medium, if not more.
Another feature of the traditional mass media is simultaneity, which is the ability of the medium to transmit the message to audience members at the same time or nearly the same time. Yet, apart from radio and television that broadcast transient messages simultaneously to the receivers, all other mass media are to some degree equally have this deficiency.The mass media is a diversified collection of media technologies that reach a large audience via mass grupobittia.com technologies through which this communication takes place include a variety of outlets.
Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television.
Digital media comprises both Internet and mobile mass communication. How can the answer be improved?Tell us how. The Internet as Mass Medium.
by Merrill Morris and Christine Ogan, Indiana University. The Internet has become impossible to ignore in the past two years. Representations of the Internet in Other Media. I have recently been learning about the internet and the various aspects of it.
I have noticed that there are numerous symbolic and material representations of the internet in other media: movies, news stories, advertisements, etc.
Representations of the Internet in Other Media. I have recently been learning about the internet and the various aspects of it. I have noticed that there are numerous symbolic and material representations of the internet in other media: movies, news stories, advertisements, etc. I wish all vendors were as good at communication as MASS. - Don M., Design. We rely on MASS for all of our domestic internet needs and they provide a great service to us in monitoring our connections and helping us with any problems that arise. When I receive a ticket from MASSComm I know it means they are on the case and will do all it. Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed. In other words, mass communication refers to the imparting and exchanging of information on a .
I wish all vendors were as good at communication as MASS. - Don M., Design. We rely on MASS for all of our domestic internet needs and they provide a great service to us in monitoring our connections and helping us with any problems that arise.
When I receive a ticket from MASSComm I know it means they are on the case and will do all it. Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed.
In other words, mass communication refers to the imparting and exchanging of information on a .