Marketing Dissertation Topics Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.
The title of the dissertation should be able to highlight the basic focus and objective of the research while drawing attention to the setting of the research for conducting analysis. In order to help and guide students in choosing a concise and focused research topic for their dissertations, the below list draws a distinction between various facets of marketing such as relationship marketing, branding, cultural marketing, psychology of the consumers and online marketing amongst others and allows the students to choose a topic based on their own interests.
Marketing Dissertation Topics for Impact of product packaging on organizational sales: Due to intense completion on retail sector, product packaging has gained significant importance with respect to consumer purchase decision.
This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decision.
The focus of the research will be on UK luxury industry. Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: In this intensive competitive market, organizations are striving hard to maintain and increase their market share.
Due to this reason, many organizations are devising effective marketing strategies in order to attract large customer inflow.
Thus, this research will be focusing on assessing the customer-centric marketing strategies and how it helps organization in achieving competitive advantage and business success. The digital media or the digital world has provided a very effective and large platform for the marketers to market or advertise their products.
However, this platform can also be used to manipulate customers through deceptive marketing techniques. Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: Companies have been able to acquire high market share through impulsive buying behavior of the consumer.
Therefore, this research focuses on the analyzing the impact of integrated marketing communication on consumer impulsive buying behavior. In this type of marketing, firms acquire more customers as well as more loyalty. The loyal and satisfied customer makes repeat purchases. Under relationship marketing; the purchasing pattern, the contact details and the entire profile of customers are maintained.
Normally, firms assign executives to one or more major customers to maintain relationships and to satisfy their needs.
It is a very useful marketing tool and also an excellent topic to base your dissertation on. You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?
An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty.Join our MBA Luxury Brand Management course in Paris, Shanghai or Istanbul - an exciting journey into the world of luxury fashion brand management.
This is the most popular postgraduate course at IFA Paris. Apply now! To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on.
These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics. The International University of Monaco offers Bachelor, Master & MBA Programs in Finance, Marketing, Sport Business Management, Luxury & International Business.
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View the best master degrees here! Luxury Management; MBA Luxury Brand Management The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project. Join our MBA Luxury Brand Management course in Paris, Shanghai or Istanbul - an exciting journey into the world of luxury fashion brand management.
This is . Does the e-retailing of luxury brands really damage their brand image? Gfrerer, Katharina Susanne (Master thesis, ) With an increasing focus on e-commerce and the lack of research in the respected area within the luxury industry the underlying thesis assumes particular relevance.